About us
We are here to change the way dog gear is seen. At Woolly Wolf, we believe in the power of good design and recycled materials. As the dog population continues to rise, it has become even more vital to make conscious choices for our furry family members.
We are committed to using recycled materials as the main ingredient in our products, minimizing our impact on the planet. Designed with love in Finland, our mission is to craft high-quality, functional dog gear that fulfill every owner's needs without compromising on style or the environment.
Drawing deep inspiration from Nordic nature, we pay close attention to every detail, creating unique, durable gear that stands out from the crowd.
The First Rope Leash
It all started with a piece of retired climbing rope. Back in 2016, Maria hand-tied the very first Woolly Wolf leash for Yoda using rope from her local climbing gym. This became the blueprint for our products. Developed just like professional climbing gear, our Rope Leashes feature a kernmantle core that provides a "gentle catch" during sudden pulls. It was the perfect blend of design and recycled materials that set the standard for everything we make today.
Inspired by the nature
While we now operate from Helsinki, our heart remains in the wild. Every Woolly Wolf product is designed in Finland, with every detail, color, and material carefully considered. Our collections, with names like Glacier Green and Northern Lights, draw directly from the Nordic nature that first sparked our brand. We aim to equip the "modern wolf" for every journey, whether it is an everyday city walk or a long trek into the backcountry.
The Future is Recycled
Named after the ancient Himalayan wolves distinctive from its peers, Woolly Wolf has since the beginning had a vision to do business differently. What began as a single rope leash has grown into a full range of dog harnesses, collars, and accessories, but our commitment to the planet has never wavered.
We are proud forerunners in using recycled PET bottles as our main ingredient. By turning waste into high-quality, durable gear, we minimize our impact on the planet and ensure that the wilderness we love stays wild for generations of dogs to come.
Join the Pack
Type: Harness
Cloudbeam Dog Harness
Type: Collar
Cloudbeam Soft Martingale Collar
Type: Leash
Multi-use Dog Leash Thin Wood Brown Mix
Type: Collar
Cloudbeam Dog Collar
Type: Accessory
Cloudbeam Accessory Bag
Type: Leash
Retriever Leash Wood Brown
Type: Accessory
Hydration Shoulder Bag Wood Brown Mix
Type: Leash
Cloudbeam Dog Leash
Psst...
Did you know that before Woolly Wolf, there was VAI-KO?
Woolly Wolf has a sister brand that offers sustainable clothing for every adventure. Born in Finland, VAI-KO was created for those who love the outdoors and the planet we explore. You may even recognize our beloved Yoda as a recurring character in their unique prints.
At its core, VAI-KO combines Finnish design with sustainable practices to create high-quality clothing and accessories built for both city streets and rugged trails. The philosophy is simple: products should transition seamlessly From Urban to Wilderness.
We don't believe in fleeting trends. Instead, we focus on timeless design inspired by the beauty of nature and crafting products that are built to last. For us, sustainability isn’t just a buzzword; it is the only way forward. From ensuring fair, humane working conditions across the entire supply chain to utilizing strict environmental certifications, we take our responsibility for sustainable practices seriously.
Explore the world of VAI-KO at vai-ko.com or follow the journey @vaikoclothing.
